The definition of genre is the classification of any type of media text that are classed into types or categories. Each genre can be identified by conventions that allow the audience to recognize what type of genre it is. For example the audience would immediately know that their watching an horror film if it includes the a scary antagonist.
Film genre's must constantly evolve otherwise they would become very repetitive. That is why there are sub genre's as if they didn't have sub genre's plot's would be very similar and it would get very dull for the viewers. Sub genre's can develop a response in a movie that pushes the genre and this makes it successful, and it can cross traditional genre boundaries
Robert Warshow (1948) a theorist who analysed popular film genre's and he defined genre as a reflection of society therefore his theory suggest that in genres in particular horror; the audience see conflicting ideologies (belief systems) in society through their plots and characters. However there are contemporary genre theorist's that define genre in a different way such as Rick Altman and Will Wright.
Rick Altman has a different view to Robert Warshow who's a traditional theorist for genre. He believed that particular genre's held a ideological message and followed typical generic patterns. For example Horror conventionally include a lone survivor in the ending and typically begins with someone dying. Another example that is the genre romance always equates to a happy ending.
Similar to Altman's theory, Will Wright believed the genre told the story about itself as the conventions and the expectations allowed the audience to know what will happen in the narrative.
The genre I have chosen is Horror, and I have to create a trailer, film poster and a front cover of the magazine. Horror films are designed to frighten and increase the audience's worse fears, and they are often terrifying and scary but it still entertains the viewers. Horror films feature a variety of different styles from the earliest silent films Nosfearatu, to today's modern films that use CGI. However horror films are often combined with science fiction as they feature deranged humans and monsters. There are many sub-genre's of horror: slasher, teen terror, serial killers, satanic and Dracula. As I have chosen Horror, I will have to research other horror films and compare them so that I would be able to create my trailer and the promotion package. In addition, I will also learn the codes and conventions of Horror films so that my film could be generic however, I want to make my film different as well, and not to make it too generic.
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| Rick Altman |
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| Will Wright |
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