The main image is a medium shot of one of the main protagonist in the Horror film 'Insidious'. Before even watching the trailer, audience can immediately know that the young boy has been somewhat possessed as his eye color is very unusual. This image then links to Levi Strauss theory on 'Binary Oppositions' of child vs evil as he seems like he was the victim but he was then slowly possessed by other evil forces. Also the complexion of his face matches the color of the poster. Also the house behind him could be the main location of the film as its an establishing shot, in addition the dark shadows around the house and this suggests that something sinister is happening in the house.
The poster's color scheme is very dark and very grey and this challenges the conventions of a horror poster but the cloudy thunder-storm suggests that something dangerous will happen.
Insidious typography color is in red and then then suggests that the genre is horror.
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